DIRECTOR OF PHOTOGRAPHY
DIRECTOR
LINE PRODUCER
WhY Borders Perrin & Norrander should Hire Me
To the hiring team at Border, Perrin, & Norrander,
I built this web page to detail my interest in the Integrated Producer position at the agency. BP&N has been a historic agency in the industry and it would be an honor to fit into a segment of that history.
This last year I have been working for a national group called Advance Digital locally branded as The Oregonian Media Group, filling the role of Producer and Account Executive. This has given me the opportunity to manage more than 75 client accounts and be responsible for bringing in new business. Within these projects was the development of multi-level marketing campaigns. Whether it was video content distribution, programmatic marketing, media buys, web development campaigns, SEO/SEM strategy, or overall branding, I had my hands in it. Working with numbers has been my forte, with both developing budgets and proposals for advertisers as well as working within the ad network exchange to place ad campaigns competitively.
The previous four years I founded and ran a small creative company that was responsible for the cultivation of digital media assets for small and enterprise organizations. This had me filling diverse roles such as producing/shooting/editing video assets, utilizing many social media platforms for distribution and brand development, compiling adventure photography, and working in a creative leadership role to facilitate relevant organic content.
To date my professional career has allowed me to develop expertise in multiple adobe suite graphic design programs which has paired well with my photography work layouts. My editing skills and post-production workfows are on point as well as I have been the key person for many robust video production projects. One of my noted accomplishments in this realm was when I produced, shot, and edited over 150 education videos with Bellissimo Coffee Advisors with a team of video professionals.
In my free time I volunteer with two non-profit organizations; The Surfrider Foundation and Warm Current that allow me to give back to the community. Seeing Border Perrin and Norrander's commitment to working with The Surfrider Foundation on the Rise Above Plastics campaign gets me even more excited for an opportunity like this one. A mix of both revenue boosting clients and non-profit work makes for a great internal culture.
If you feel it a fit to have me come in for an interview, free to reach out!!
Sincerely,
Phil Schlieder
Experience
Producer & Account Executive
Advance Digital (Local: Oregon Media Group) January 2017-Present
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Managed over 75 existing agency accounts and responsible for new business acquisition
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Worked with large national team to develop creative content and distribution of client assets
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Team leader for multi-tiered campaigns that ran on both local and national levels
-
Managed teams for creative concepting and development of marketing campaign rollout
-
Placed video content and assets on whitelist sites such as ABC.com, Comedy Central, Buzzfeed...
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Responsible for client facing communication and relationship building for existing accounts
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Proposal development and pitch presentations for new business and existing business buildout
EDUCATION: Portland State University
Bachelor of Science in Finance
Experience
Producer & Account Executive
Advance Digital (Local: Oregon Media Group) January 2017-Present
-
Managed over 75 existing agency accounts and responsible for new business acquisition
-
Worked with large national team to develop creative content and distribution of client assets
-
Team leader for multi-tiered campaigns that ran on both local and national levels
-
Managed teams for creative concepting and development of marketing campaign rollout
-
Placed video content and assets on whitelist sites such as ABC.com, Comedy Central, Buzzfeed...
-
Responsible for client facing communication and relationship building for existing accounts
-
Proposal development and pitch presentations for new business and existing business buildout
Founder and Creative Director November 2012-Present
Delphi Cinema
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Founder of Delphi Cinema, a small creative agency that is responsible for the cultivation of digital media for small and enterprise organizations
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Oversee Sales, Accounting, and Business Development
-
Oversee production projects from concept to distribution
-
Engage in contracting web developers, production and post production staff, and interns
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Projects range from intensive web platforms, branding strategy development, full video production, and marketing campaigns
-
Produce, direct, and cinematography
-
Present during all aspects of pre-production, production, and post-production
-
Work with clients such as Nike, ESPN, Tedx, Spy, and The Portland Timbers
Director of Business Development
Bellissimo Coffee Advisers
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Responsible for the overarching business development of an online education platform that is specific to the coffee industry.
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Brought in a team of web developers that created the back-end and functionality of the online platform. Functions of the site included database of user profiles, education modules with exams and testing, photography and video content throughout to add to the overall concept and brand.
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Designed front end layout utilizing adobe creative suite. Communicated to development team in coding language to implement a modern customizable content management system.
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Created marketing roll-out plan to reach the audience of retail coffee shops looking for employee training. Marketing roll-out included direct email marketing, trade show tour, promotional offers distributed through key media and magazine relationships developed through the project.
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Developed pricing structure for multi-tiered monthly subscription model. Implemented financial forecasting that provided metrics to measure success of the project over a year period of time.
-
Responsible for pre-production creative, production, and post production for over 150 short education videos that accented the platform. Production tasks included directing, shooting, lighting, and sound capture for the majority of videos, while some included staffing up to delegate all tasks to film professionals
-
Traveled to Guatamala with team to film a short series for a module for the cultivation of coffee and coffee sourcing.
Experience
Producer & Account Executive
Advance Digital (Local: Oregon Media Group) January 2017-Present
-
Managed over 75 existing agency accounts and responsible for new business acquisition
-
Worked with large national team to develop creative content and distribution of client assets
-
Team leader for multi-tiered campaigns that ran on both local and national levels
-
Managed teams for creative concepting and development of marketing campaign rollout
-
Placed video content and assets on whitelist sites such as ABC.com, Comedy Central, Buzzfeed...
-
Responsible for client facing communication and relationship building for existing accounts
-
Proposal development and pitch presentations for new business and existing business buildout
Founder and Creative Director November 2012-Present
Delphi Cinema
-
Founder of Delphi Cinema, a small creative agency that is responsible for the cultivation of digital media for small and enterprise organizations
-
Oversee Sales, Accounting, and Business Development
-
Oversee production projects from concept to distribution
-
Engage in contracting web developers, production and post production staff, and interns
-
Projects range from intensive web platforms, branding strategy development, full video production, and marketing campaigns
-
Produce, direct, and cinematography
-
Present during all aspects of pre-production, production, and post-production
-
Work with clients such as Nike, ESPN, Tedx, Spy, and The Portland Timbers
Director of Business Development November 2013-February 2015
Bellissimo Coffee Advisers
-
Responsible for the overarching business development of an online education platform that is specific to the coffee industry.
-
Brought in a team of web developers that created the back-end and functionality of the online platform. Functions of the site included database of user profiles, education modules with exams and testing, photography and video content throughout to add to the overall concept and brand.
-
Designed front end layout utilizing adobe creative suite. Communicated to development team in coding language to implement a modern customizable content management system.
-
Created marketing roll-out plan to reach the audience of retail coffee shops looking for employee training. Marketing roll-out included direct email marketing, trade show tour, promotional offers distributed through key media and magazine relationships developed through the project.
-
Developed pricing structure for multi-tiered monthly subscription model. Implemented financial forecasting that provided metrics to measure success of the project over a year period of time.
-
Responsible for pre-production creative, production, and post production for over 150 short education videos that accented the platform. Production tasks included directing, shooting, lighting, and sound capture for the majority of videos, while some included staffing up to delegate all tasks to film professionals
-
Traveled to Guatamala with team to film a short series for a module for the cultivation of coffee and coffee sourcing.
Business Development Analyst June 2011-November 2012
Regence Blue Cross Blue Shield
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Complied a business development concept over a six month timeframe. Presented final plan to the Chief Innovation Officer and venture capital team of the entire corporation to obtain funding for the concept. Project was supported by the CEO of the subsidiary company, Lifemap.
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Compiled 2011 historical finances to individual products with gross revenues exceeding $65 Million.
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Engaged in project management, process improvements, financial data development, and financial reporting
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Lead out in a division wide project overseeing a team of 20 individuals to create a reporting system of nationwide insurance products
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Project lead which contacted over 1,000 agents to obtain new agent license agreements. Delegated tasks to four individuals that were part of the team
EDUCATION: Portland State University
Bachelor of Science in Finance
SKILL-SETS
Equipment & Software
RED Scarlet & Epic
Canon C. 300,100
Canon 7D & 5D
Panasonic GH4
Sony FS7
Sony A7sii
DJI ROnin, MoVI, Letus Helix
Dji Inspire, Phantom
Project Coordination
Budget Management
Leadership
Travel Arrangements
Creative Direction
Directing
Financial Forecasting
Networking
Marketing Strategy
Strategic Planning
Social Media
Cinematography
Editing
Scheduling
Flexibility
Pitch Deck Development
Distribution Strategy
Programatic Marketing
Web Development Management
Storyboard and script development
Adobe Premiere
Final Cut Pro 7/X
Adobe Photoshop
Adobe Lightroom
Adobe Illustrator
Final Draft
Microsoft Suite
Salesforce